Amazon’s Super Bowl advert tries subbing celebrities for Alexa

What would occur if Alexa misplaced her voice? In line with Amazon’s Tremendous Bowl industrial for 2018, the corporate would usher in well-known folks to fill within the gaps. The brand new Alexa spot options Jeff Bezos hesitantly approving a plan to substitute in celebrities like Gordon Ramsay, Insurgent Wilson, Cardi B and Anthony Hopkins.

Whereas this industrial is meant to be humorous, the concentrate on Alexa is definitely intriguing. We see the Echo on display, however Amazon is clearly pushing its voice assistant. The corporate’s Tremendous Bowl industrial final 12 months teased the Echo speaker particularly, alongside Alexa. The selection to concentrate on the software program, the voice assistant, relatively than the is an attention-grabbing departure particularly when you think about all the non-Amazon choices that now harness the facility of Alexa for voice management.